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Good morning ,
FOMO is about to wiggle its way into our subconscious. It’s that time again. Black Friday is about to hit. Now anyone who has been an Indytute customer for a couple of years already knows that I am not a fan of the trend. It benefits large companies while probably not helping the customers themselves. Everyone loves a bargain, I just don’t like being given a countdown. It makes me feel stressed.
Reports say that sales from B.F are down, but it is still one of the biggest days of the year for online retailers, with Amazon leading the pack – we are of course, not Amazon.
As a small business we can’t, and don’t want to, compete. Our experience partners are, overwhelmingly, the same size as we are. They are owned, and run, by individuals who work to keep their dreams alive. This can be a microbrewery, a pottery studio, or a company with a glamping site. We keep our classes and our margins small, and can’t afford to slash the prices to create a weekend’s worth of noise.
So, prompted by the up and coming sales bonanza that is Black Friday, I also ask you to avoid the hype and ‘Think small’. Our partners are, without exception, a very impressive collection, who really care that you get the best service they can offer. So I won’t be doing a budget version over the weekend. Not because I’m mean, but because experiences don’t really lend themselves to the concept.
Love, Calypso (Head of Everything)
PS. With that said if you want to help the people of Valencia in Spain you can this week with your Christmas shopping. For every order this week we’ll be giving £5 to GlobalGiving who distribute to grassroots charities that are on the ground giving support to families.
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